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Simplified Estimation Procedures for MCI Models

Masao Nakanishi and Lee G. Cooper
Marketing Science
Vol. 1, No. 3 (Summer, 1982), pp. 314-322
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/183931
Page Count: 9
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Simplified Estimation Procedures for MCI Models
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Abstract

Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.

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