Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Commentary: [The Cost of Simplifying Preference Models]

Marshall G. Greenberg
Marketing Science
Vol. 5, No. 4, Special Issue on Consumer Choice Models (Autumn, 1986), pp. 320-321
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/184006
Page Count: 2
  • Download ($30.00)
  • Cite this Item
Item Type
Article
Thumbnails
Preview not available
Preview not available

Page Thumbnails

  • Thumbnail: Page 
320
    320
  • Thumbnail: Page 
321
    321