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A Behavioral Model of Rational Choice

Herbert A. Simon
The Quarterly Journal of Economics
Vol. 69, No. 1 (Feb., 1955), pp. 99-118
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/1884852
Page Count: 20
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A Behavioral Model of Rational Choice
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Abstract

Introduction, 99.--I. Some general features of rational choice, 100.--II. The essential simplifications, 103.--III. Existence and uniqueness of solutions, 111.--IV. Further comments on dynamics, 113.--V. Conclusion, 114.--Appendix, 115.

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