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Behavioristic Foundations of Utility

Patrick Suppes
Econometrica
Vol. 29, No. 2 (Apr., 1961), pp. 186-202
Published by: The Econometric Society
DOI: 10.2307/1909288
Stable URL: http://www.jstor.org/stable/1909288
Page Count: 17
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Behavioristic Foundations of Utility
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Abstract

The central focus of this article is a derivation of stochastic utility functions from the basic postulates of stimulus sampling learning theory. Generalizations of the results to multiple choice situations are discussed, as well as relations to the entropy of a set of alternatives and to Luce's choice axiom.

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