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Advertising and Profitability
Roger Sherman and Robert Tollison
The Review of Economics and Statistics
Vol. 53, No. 4 (Nov., 1971), pp. 397-407
Published by: The MIT Press
Stable URL: http://www.jstor.org/stable/1928746
Page Count: 11
You can always find the topics here!Topics: Advertising rates, Advertising expenditures, Variable costs, Industrial marketing, Advertising to sales ratios, Service industries, Economic costs, Advertising signs, Consumer goods industries, Capital requirements
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The Review of Economics and Statistics © 1971 The MIT Press