If you need an accessible version of this item please contact JSTOR User Support

Altering the Foundations of Support for the President Through Priming

Jon A. Krosnick and Donald R. Kinder
The American Political Science Review
Vol. 84, No. 2 (Jun., 1990), pp. 497-512
Stable URL: http://www.jstor.org/stable/1963531
Page Count: 16
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
Altering the Foundations of Support for the President Through Priming
Preview not available

Abstract

The disclosure that high officials within the Reagan administration had covertly diverted to the Nicaraguan Contras funds obtained from the secret sale of weapons to Iran provides us with a splendid opportunity to examine how the foundations of popular support shift when dramatic events occur. According to our theory of priming, the more attention media pay to a particular domain--the more the public is primed with it--the more citizens will incorporate what they know about that domain into their overall judgment of the president. Data from the 1986 National Election Study confirm that intervention in Central America loomed larger in the public's assessment of President Reagan's performance after the Iran-Contra disclosure than before. Priming was most pronounced for aspects of public opinion most directly implicated by the news coverage, more apparent in political notices' judgments than political experts', and stronger in the evaluations of Reagan's overall performance than in assessments of his character.

Page Thumbnails

  • Thumbnail: Page 
497
    497
  • Thumbnail: Page 
498
    498
  • Thumbnail: Page 
499
    499
  • Thumbnail: Page 
500
    500
  • Thumbnail: Page 
501
    501
  • Thumbnail: Page 
502
    502
  • Thumbnail: Page 
503
    503
  • Thumbnail: Page 
504
    504
  • Thumbnail: Page 
505
    505
  • Thumbnail: Page 
506
    506
  • Thumbnail: Page 
507
    507
  • Thumbnail: Page 
508
    508
  • Thumbnail: Page 
509
    509
  • Thumbnail: Page 
510
    510
  • Thumbnail: Page 
511
    511
  • Thumbnail: Page 
512
    512