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Journal Article

Class-of-Mail and the Effects of Monetary Gratuity on the Response Rates of Mailed Questionnaires

Kenneth D. Hopkins and James Podolak
The Journal of Experimental Education
Vol. 51, No. 4 (Summer, 1983), pp. 169-170
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/20151505
Page Count: 2
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Abstract

In two separate studies, class-of-mail had no significant effect on return rate of mailed questionnaires. Return rates increased markedly (almost doubled) when a $1.00 gratuity was included in the first-class mailing.

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