Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

The case for plain packaging

Rob Cunningham and Ken Kyle
Tobacco Control
Vol. 4, No. 1 (SPRING 1995), pp. 80-86
Published by: BMJ
Stable URL: http://www.jstor.org/stable/20747350
Page Count: 7
  • Read Online (Free)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
The case for plain packaging
Preview not available

Abstract

Plain packaging of tobacco products, also known as generic packaging, is a new tobacco control tool that is being considered by governments in Canada. Plain packaging legislation would require the removal of all attractive aspects of tobacco packaging and would standardise colour, brand name depiction, size, materials, and opening methods. Four empirical studies provide evidence that plain packaging would contribute to a decrease in the use of tobacco products. The many ways in which implementation of plain packaging would benefit tobacco control efforts are discussed, including reasons why consumption would decrease. Responses to the principal arguments put forth by the tobacco lobby against plain packaging are presented.

Page Thumbnails

  • Thumbnail: Page 
[80]
    [80]
  • Thumbnail: Page 
81
    81
  • Thumbnail: Page 
82
    82
  • Thumbnail: Page 
83
    83
  • Thumbnail: Page 
84
    84
  • Thumbnail: Page 
85
    85
  • Thumbnail: Page 
86
    86