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Using Qualitative Content Analysis of Popular Literature for Uncovering Long-Term Social Processes: The Case of Gender Relations in Germany
Historical Social Research / Historische Sozialforschung
Vol. 34, No. 1 (127), Linking Theory and Data: Process-Generated and Longitudinal Data for Analysing Long-Term Social Processes / Verknüpfen von Theorie und Daten: Prozess-generierte und longitudinale Daten zur Analyse langfristiger sozialer Prozesse (2009), pp. 252-269
Published by: GESIS - Leibniz Institute for the Social Sciences
Stable URL: http://www.jstor.org/stable/20762344
Page Count: 18
You can always find the topics here!Topics: Self help literature, Men, Women, Literary criticism, Content analysis, Popular literature, Gender relations, Working women, Womens education, Gossip
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Studies in long-term figurational approaches provide explanations for social problems and the development of society. A specific but often neglected kind of data in Social Science Research is the so-called popular literature being regarded as non-scientific. But it was and actually is still playing an enormous role in social life. The paper discusses how we can use this literature as a source for studying long-term processes. The presented case observes the work relations between the sexes and the contemporary behavioural ideals. Several research methods and theoretical models are adopted: the qualitative content analysis refers to 18th century books on etiquette and presentday career guides reconstructing the persistence of women's under-representation in leadership posts. It moreover refers to a model of gossip and gossip control from Elias/Scotson to explain social inequalities between groups. This demands to extrapolate within a very broad database of classification profiles, hypotheses, theoretical imbedding and to point structural peculiarities out of the selected texts. In this context I examine the example of the intellectual women and how the topic of women's and men's employment, knowledge ability and scientific activity is processed. The content analysis refers to n=86 as main unit of selected etiquette books and modern career guides. Some of the works are present in single, some in repeated edition. A minimum and maximum text component is the prologue, preface, chapter titles etc. covering the question of erudition, education and profession as well as the sex characteristics.
Historical Social Research / Historische Sozialforschung © 2009 GESIS - Leibniz Institute for the Social Sciences