Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

Winning the Local Vote: The Effectiveness of Constituency Campaign Spending in Great Britain, 1983-1992

Charles J. Pattie, Ronald J. Johnston and Edward A. Fieldhouse
The American Political Science Review
Vol. 89, No. 4 (Dec., 1995), pp. 969-983
Stable URL: http://www.jstor.org/stable/2082521
Page Count: 15
  • Read Online (Free)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Winning the Local Vote: The Effectiveness of Constituency Campaign Spending in Great Britain, 1983-1992
Preview not available

Abstract

Much recent analysis of British politics has assumed, explicitly or implicitly, that constituency campaigns have no impact upon an electorate that draws on an increasingly nationalized media for its information. We employ data on constituency campaign spending to challenge this interpretation. Local party campaigners are rational in their use of funds, spending most in seats where the competition is close and least where there is little hope of winning. What is more, campaign spending is clearly associated with voting, increasing support for the spending party and decreasing support for its rivals. Contrary to the accepted wisdom, local campaign spending can result in important shifts in the vote. However, local campaigning seems to be of much more value to challengers than to incumbents.

Page Thumbnails

  • Thumbnail: Page 
969
    969
  • Thumbnail: Page 
970
    970
  • Thumbnail: Page 
971
    971
  • Thumbnail: Page 
972
    972
  • Thumbnail: Page 
973
    973
  • Thumbnail: Page 
974
    974
  • Thumbnail: Page 
975
    975
  • Thumbnail: Page 
976
    976
  • Thumbnail: Page 
977
    977
  • Thumbnail: Page 
978
    978
  • Thumbnail: Page 
979
    979
  • Thumbnail: Page 
980
    980
  • Thumbnail: Page 
981
    981
  • Thumbnail: Page 
982
    982
  • Thumbnail: Page 
983
    983