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Counterculture and Dominant Culture Values: A Cross-National Analysis of the Underground Press and Dominant Culture Magazines

James L. Spates
American Sociological Review
Vol. 41, No. 5 (Oct., 1976), pp. 868-883
Stable URL: http://www.jstor.org/stable/2094732
Page Count: 16
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Counterculture and Dominant Culture Values: A Cross-National Analysis of the Underground Press and Dominant Culture Magazines
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Abstract

A content analysis of values in dominant culture magazines in the United States, Canada and Great Britain during 1957-59, 1967-69 and 1970-72 indicated a priority on instrumentalism and little shifting in overall value preference over time. This appears to be contrary to predictions made by counterculture observers that Western society was changing rapidly toward a countercultural ideology. A similar analysis of the underground press in the same countries during 1967-69 and 1970-72 revealed a marked shift from expressive priorities during the earlier period to political priorities during the later period. These findings and their implications are discussed.

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