You are not currently logged in.
Access JSTOR through your library or other institution:
Optimal Adjustments to Changes in the Price of Advertising
Michael R. Baye
The Journal of Industrial Economics
Vol. 30, No. 1 (Sep., 1981), pp. 95-103
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2098089
Page Count: 9
You can always find the topics here!Topics: Prices, Advertising expenditures, Market prices, Children, Comparative advertising, Sponsored search, Substitution effect, Marketing, Advertising signs, Television commercials
Were these topics helpful?See somethings inaccurate? Let us know!