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Journal Article

Optimal Adjustments to Changes in the Price of Advertising

Michael R. Baye
The Journal of Industrial Economics
Vol. 30, No. 1 (Sep., 1981), pp. 95-103
Published by: Wiley
DOI: 10.2307/2098089
Stable URL: http://www.jstor.org/stable/2098089
Page Count: 9
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Optimal Adjustments to Changes in the Price of Advertising
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