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Voter Decisionmaking in a Primary Election: An Evaluation of Three Models of Choice
Daniel C. Williams, Stephen J. Weber, Gordon A. Haaland, Ronald H. Mueller and Robert E. Craig
American Journal of Political Science
Vol. 20, No. 1 (Feb., 1976), pp. 37-49
Published by: Midwest Political Science Association
Stable URL: http://www.jstor.org/stable/2110508
Page Count: 13
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Summative, averaging, and elimination by aspects models of choice were applied to voter decisionmaking in the 1972 New Hampshire presidential primary. Predictions were generated from each of the models and compared to election outcome, candidate preference, and reported vote. The summative and elimination by aspects procedures predicted equally well, and both predicted significantly better than the averaging procedure. Candidate personal attributes were identified by the majority of voters as more important dimensions in deciding for whom to vote than candidate issue positions.
American Journal of Political Science © 1976 Midwest Political Science Association