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Political Drama, Economic Conditions, and the Dynamics of Presidential Popularity

Michael B. MacKuen
American Journal of Political Science
Vol. 27, No. 2 (May, 1983), pp. 165-192
DOI: 10.2307/2111014
Stable URL: http://www.jstor.org/stable/2111014
Page Count: 28
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Political Drama, Economic Conditions, and the Dynamics of Presidential Popularity
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Abstract

This article reports on an examination of the movement of presidential popularity for the years 1963-1980. In particular, it compares public responsiveness to changing economic conditions, on the one hand, with responsiveness to dramatic events of a high political nature, on the other. The evidence indicates that each of these categories of influence plays an equal part. In addition, the analysis measures the temporal dimension of the various substantive influences on presidential popularity. The data suggest that the identifiable influences have distinctive dynamics, a fact leading to speculation that those influences may be of different characters.

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