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The Vanishing Marginals, the Bandwagon, and the Mass Media
Robert K. Goidel and Todd G. Shields
The Journal of Politics
Vol. 56, No. 3 (Aug., 1994), pp. 802-810
Published by: The University of Chicago Press on behalf of the Southern Political Science Association
Stable URL: http://www.jstor.org/stable/2132194
Page Count: 9
You can always find the topics here!Topics: Incumbents, Voting, Political partisanship, Political candidates, Political campaigns, Political science, Journalism, Congressional elections, Economic conditions, Presidential elections
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We investigate the degree to which exposure to the mass media results in an increased likelihood to vote for the incumbent (or the winner in open-seat races). We also present experimental evidence demonstrating the influence of electoral expectations in individual--level voting decisions.
The Journal of Politics © 1994 The University of Chicago Press