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Food-Place Associations on American Product Labels

Cary de Wit
Geographical Review
Vol. 82, No. 3 (Jul., 1992), pp. 323-330
DOI: 10.2307/215355
Stable URL: http://www.jstor.org/stable/215355
Page Count: 8
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Food-Place Associations on American Product Labels
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Abstract

Popular American food-place associations are clues to place perceptions. A survey of place-names as they appear on food labels reveals that California, Texas, Vermont, Oregon, and Louisiana are the states most often connected with foods. California is associated with sophisticated, highly prepared foods, Vermont with wholesome, homemade-style foods, and Texas with spicy, Mexican-style foods. A high percentage of gourmet-specialties suggests that place-names are used to enhance the perceived distinctiveness, authenticity, or quality of products.

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