You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Food-Place Associations on American Product Labels
Cary de Wit
Vol. 82, No. 3 (Jul., 1992), pp. 323-330
Published by: American Geographical Society
Stable URL: http://www.jstor.org/stable/215355
Page Count: 8
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Popular American food-place associations are clues to place perceptions. A survey of place-names as they appear on food labels reveals that California, Texas, Vermont, Oregon, and Louisiana are the states most often connected with foods. California is associated with sophisticated, highly prepared foods, Vermont with wholesome, homemade-style foods, and Texas with spicy, Mexican-style foods. A high percentage of gourmet-specialties suggests that place-names are used to enhance the perceived distinctiveness, authenticity, or quality of products.
Geographical Review © 1992 American Geographical Society