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Journal Article

Review: A Test of the Consumer Jury Method of Ranking Advertisements. by Neil H. Borden; Osgood S. Lovekin

Reviewed Work: A Test of the Consumer Jury Method of Ranking Advertisements. by Neil H. Borden, Osgood S. Lovekin
Review by: Lawrence C. Lockley
Journal of the American Statistical Association
Vol. 31, No. 194 (Jun., 1936), pp. 449-450
DOI: 10.2307/2278600
Stable URL: http://www.jstor.org/stable/2278600
Page Count: 2
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Note: This article is a review of another work, such as a book, film, musical composition, etc. The original work is not included in the purchase of this review.

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