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Review

Reviewed Work: Advertising and Competition. by Jules Backman
Review by: James H. S. Pierson
Journal of the American Statistical Association
Vol. 63, No. 323 (Sep., 1968), pp. 1057-1058
DOI: 10.2307/2283903
Stable URL: http://www.jstor.org/stable/2283903
Page Count: 2
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