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An Examination of the Super Bowl Stock Market Predictor

Thomas M. Krueger and William F. Kennedy
The Journal of Finance
Vol. 45, No. 2 (Jun., 1990), pp. 691-697
Published by: Wiley for the American Finance Association
DOI: 10.2307/2328679
Stable URL: http://www.jstor.org/stable/2328679
Page Count: 7
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
An Examination of the Super Bowl Stock Market Predictor
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Abstract

Few prediction schemes have been more accurate, and at the same time more perplexing, than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, we examine the record and statistical significance of this anomaly and demonstrate that an investor would have clearly outperformed the market by reacting to Super Bowl game outcomes.

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