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Economics in an Insurance Marketing Environment

Joseph A. Gareis
Business Economics
Vol. 31, No. 1 (January 1996), pp. 49-51
Stable URL: http://www.jstor.org/stable/23487508
Page Count: 3
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Economics in an Insurance Marketing Environment
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Abstract

LIMRA International is an insurance industry trade association serving the marketing and distribution efforts of our membership. LIMRA doesn't do economics for the sake of it. Economics is one of a number of often competing approaches that may shed light on the industry and hopefully help people in member companies make better decisions. A large part of the economist's job is to show that you have analytical toolbox that best fits the issue or problem.

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