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Economics in an Insurance Marketing Environment
Joseph A. Gareis
Vol. 31, No. 1 (January 1996), pp. 49-51
Published by: Palgrave Macmillan Journals
Stable URL: http://www.jstor.org/stable/23487508
Page Count: 3
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LIMRA International is an insurance industry trade association serving the marketing and distribution efforts of our membership. LIMRA doesn't do economics for the sake of it. Economics is one of a number of often competing approaches that may shed light on the industry and hopefully help people in member companies make better decisions. A large part of the economist's job is to show that you have analytical toolbox that best fits the issue or problem.
Business Economics © 1996 Palgrave Macmillan Journals