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Interfaces Between Marketing and Economics: Prefatory Note

John P. Gould, Dan Horsky, Albert Madansky and Subrata K. Sen
The Journal of Business
Vol. 53, No. 3, Part 2: Interfaces Between Marketing and Economics (Jul., 1980), pp. S1-S3
Stable URL: http://www.jstor.org/stable/2352203
Page Count: 3
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