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POURQUOI PARLER DE RÉSISTANCE? Ceux qui ne bougent pas ne sentent pas leurs chaînes
No. 68 (Octobre-Décembre 2012), pp. 5-10
Published by: Association Française du Marketing
Stable URL: http://www.jstor.org/stable/23529760
Page Count: 6
You can always find the topics here!Topics: Marketing, Boycotts, Business schools, Paradoxes, Reconnaissance
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