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Investigating the Apathy toward Applied Sociology

Andrew C. Cohen
Journal of Applied Social Science
Vol. 5, No. 2 (September 2011), pp. 53-65
Published by: Sage Publications, Inc.
Stable URL: http://www.jstor.org/stable/23548975
Page Count: 13
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Investigating the Apathy toward Applied Sociology
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Abstract

The number of students either majoring in or enrolling for applied sociology degrees at the undergraduate level is small. This paper investigates two questions spurred by this dilemma: what factors have led to a proportionately low number of students majoring in applied sociology? And what steps can applied sociologists take to increase student interest in applied sociology as a major? A review of literature around the problem indicates that sociology may be invisible to the general public, including many college-bound students, and what can be seen of the sociological world portrays an image that does not appeal to that student "market." Research conducted through e-mail-based questionnaires sent to sociology students and department heads reinforces the notion that the sociological community is failing to act cohesively and reveals a few potential steps applied sociologists could take to help their recruitment efforts.

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