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A Decade After "The Permissible Lie": Have Things in the Ad Business Really Changed?
RONALD H. ROTENBERG, PIERRE R. POIRIER and JEAN A. C. TREMBLAY
The Journal of Consumer Affairs
Vol. 12, No. 1 (Summer 1978), pp. 170-175
Published by: Wiley
Stable URL: http://www.jstor.org/stable/23858464
Page Count: 6
You can always find the topics here!Topics: Advertising industry, Consumer advertising, Industrial marketing, Industrial regulation, Customer satisfaction, Account executives, Advertising agencies, Brand loyalty, Marketing, Employee turnover
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