You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
A Decade After "The Permissible Lie": Have Things in the Ad Business Really Changed?
RONALD H. ROTENBERG, PIERRE R. POIRIER and JEAN A. C. TREMBLAY
The Journal of Consumer Affairs
Vol. 12, No. 1 (Summer 1978), pp. 170-175
Published by: Wiley
Stable URL: http://www.jstor.org/stable/23858464
Page Count: 6