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Food Shopping Profiles of Career-oriented, Income-oriented, and At-home Wives

ROSEMARY POLEGATO and JUDITH L. ZAICHKOWSKY
The Journal of Consumer Affairs
Vol. 33, No. 1 (Summer 1999), pp. 110-133
Published by: Wiley
Stable URL: http://www.jstor.org/stable/23859901
Page Count: 24
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Food Shopping Profiles of Career-oriented, Income-oriented, and At-home Wives
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Abstract

The purpose of this study was to develop comprehensive food shopping profiles of career-oriented, income-oriented, and at-home wives. Discriminant analysis revealed distinct profiles for the career-oriented and at-home wives. However, income-oriented wives were similar to career-oriented wives regarding some demographic characteristics, shopping patterns, and some shopping strategies, and similar to at-home wives for other shopping strategies. Income-oriented wives were more likely to have husbands who shared the food shopping role. Overall, the findings of this study suggest that measures of food shopping strategies be refined and that replication of the methodology be used with samples varying in family structure.

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