Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

"A SPECIAL PAPER" / "עתון מיוחד" — העולם בצהוב

גבריאל צפרוני and Gabriel Tzifroni
Kesher / קשר
No. 3 (מאי 1988), pp. 107-112
Stable URL: http://www.jstor.org/stable/23895175
Page Count: 6
  • Read Online (Free)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Preview not available

Abstract

Alexander Zauber's "Eton Meyuhad" (A Special Paper) was an unabashed tabloid, the first of its kind in the Eretz Israel of the thirties, Despite the prophets of doom who predicted its early demise, the paper published from 1934 to 1952. Zauber was born and learned his trade in Hungary. He published his first weekly, in Yiddish at the age of 20. He arrived in Eretz Israel in the spring of 1934. Zauber got the idea for his tabloid from the pulp detective fiction that appeared then in Eretz Israel. The paper's success after only eight months led to its sponsorship by a revisionist leader, Meir Grossman, who sought a voice for his movement's ideology. Eton Meyuhad became an evening daily for three months, but then reverted to a weekly. Zauber, who used to say that putting out a paper was a craft, but that selling it was an art, composed his headlines to sell papers. He was a master of eyecatching headlines that shouted Eton Meyuhad's beat of crime, sex, and human interest. The most minor of incidents was always magnified to crisis proportions, nor did Eton Meyuhad always preserve a strict regard for veracity. Zauber delighted to slay sacred cows, but he avoided foreign policy and politics in general. As his views slid more to the right in later years, Zauber did criticize Mapai from the pages of Eton Meyuhad. Eton Meyuhad was the first to publish a matchmaking column and to present a page of cartoons collected from other papers.

Page Thumbnails

  • Thumbnail: Page 
107
    107
  • Thumbnail: Page 
108
    108
  • Thumbnail: Page 
[109]
    [109]
  • Thumbnail: Page 
110
    110
  • Thumbnail: Page 
[111]
    [111]
  • Thumbnail: Page 
112
    112