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Journal Article

Review: Marketing a New Product: Its Planning, Development and Control by Robert D. Hisrich; Michael P. Peters

Reviewed Work: Marketing a New Product: Its Planning, Development and Control by Robert D. Hisrich, Michael P. Peters
Review by:
Research Management
Vol. 22, No. 2 (MARCH 1979), p. 42
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/24118398
Page Count: 1
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