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O novo homem na mídia: ressignificações por homes docentes

Cláudia Regina Ribeiro and Vera Helena Ferraz de Siqueira
Estudos Feministas
Vol. 15, No. 1 (janeiro-abril - 2007), pp. 217-241
Stable URL: http://www.jstor.org/stable/24327638
Page Count: 25
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
O novo homem na mídia: ressignificações por homes docentes
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Abstract

Com base nos estudos culturais em diálogo com noções advindas dos estudos de gênero, focalizamos neste artigo ressignificações feitas por uma comunidade específica de docentes em relação a uma matéria midiática anunciando o surgimento de um “novo homem”. Discutimos o importante papel da mídia em desiocamentos que nos últimos tempos se efetuam nas relações sociais, ao representar e ampliar o sentido de mudanças em curso. A partir da caracterização da masculinidade como construto histórico-cultural, analisamos como, em uma negociação permanente que tem por cenário o cotidiano desses sujeitos, novos repertórios de comportamento e hábitos são ensaiados e reforçados. Based on cultural studies and employing some notions derived from gender studies, this article focuses on the resignification carried out by a specific community of male teachers in relation to a magazine article announcing the emergence of a "new man". We discuss the media's important role in shifts that have recently taken place in social relationships, as it represents and amplifies the meaning of these changes under way, with a high level of interest in issues related with masculinities. Based upon a characterization of masculinity as a cultural historical construct we analyze how, in a permanent negotiation set in the day to day lives of the subjects, new repertoires of behaviors and habits are rehearsed and reinforced.

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