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Reputation and Corporate Strategy: A Review of Recent Theory and Applications
Keith Weigelt and Colin Camerer
Strategic Management Journal
Vol. 9, No. 5 (Sep. - Oct., 1988), pp. 443-454
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2485955
Page Count: 12
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A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation-building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.
Strategic Management Journal © 1988 Wiley