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Reputation and Corporate Strategy: A Review of Recent Theory and Applications

Keith Weigelt and Colin Camerer
Strategic Management Journal
Vol. 9, No. 5 (Sep. - Oct., 1988), pp. 443-454
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2485955
Page Count: 12
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Reputation and Corporate Strategy: A Review of Recent Theory and Applications
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Abstract

A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation-building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.

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