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Corporate Economic Performance: Diversification Strategy Versus Market Structure

H. Kurt Christensen and Cynthia A. Montgomery
Strategic Management Journal
Vol. 2, No. 4 (Oct. - Dec., 1981), pp. 327-343
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2486196
Page Count: 17
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Corporate Economic Performance: Diversification Strategy Versus Market Structure
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Abstract

This paper incorporates both diversification strategy and market structure variables in a study of corporate economic performance A subsample of 128 firms from Rumelt's 1974 study was updated and utilized to investigate the possibility that market structure variables might moderate or confound the diversification/performance relationship he reported Study results indicate that performance differences could be demonstrated for some of Rumelt's categories, but, across the range of categories, a hypothesis of performance differences was rejected As expected, categories associated with distinctly high or distinctly low economic performance were also associated with significant differences in a series of market structure variables.

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