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The Economic Efficiency of Corporate Culture
Colin Camerer and Ari Vepsalainen
Strategic Management Journal
Vol. 9, Special Issue: Strategy Content Research (Summer, 1988), pp. 115-126
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2486217
Page Count: 12
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Corporate culture is a set of broad, tacitly understood rules which tell employees what to do under a wide variety of unimaginable circumstances. We explain how culture can be economical, and suggest when different types of cultures will flourish.
Strategic Management Journal © 1988 Wiley