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Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures

Jennifer A. Starr and Ian C. MacMillan
Strategic Management Journal
Vol. 11, Special Issue: Corporate Entrepreneurship (Summer, 1990), pp. 79-92
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2486671
Page Count: 14
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Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures
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Abstract

This paper examines the role of social contracting strategies by independent and corporate entrepreneurs in acquiring resources for new ventures. Venture managers in both independent start-ups and corporate ventures use social contracting as a means to resource cooptation-an approach to resource acquisition which is especially suited to the particular constraints of new ventures. The analysis highlights potential obstacles to social contracting strategies for the corporate entrepreneur and presents a set of formal testable propositions which emerge from this perspective.

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