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Consumer Use and Comprehension of Nutrition Information

Jacob Jacoby, Robert W. Chestnut and William Silberman
Journal of Consumer Research
Vol. 4, No. 2 (Sep., 1977), pp. 119-128
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488718
Page Count: 10
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Consumer Use and Comprehension of Nutrition Information
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Abstract

Survey data consistently find that the majority of consumers say they want and are willing to pay for nutrition information. The six studies described here suggest that most consumers neither acquire such information when making a purchase decision nor comprehend most nutrition information once they receive it.

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