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A Modernized Family Life Cycle
Patrick E. Murphy and William A. Staples
Journal of Consumer Research
Vol. 6, No. 1 (Jun., 1979), pp. 12-22
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488722
Page Count: 11
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Recent changes in family composition and life style, including rising divorce rates and decreasing family size, suggest that a reexamination of the traditional family life cycle is necessary. A revised family life cycle, with implications for family sociologists and consumer and marketing researchers, is proposed.
Journal of Consumer Research © 1979 Oxford University Press