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Fear Appeals: Revisited and Revised
Brian Sternthal and C. Samuel Craig
Journal of Consumer Research
Vol. 1, No. 3 (Dec., 1974), pp. 22-34
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488776
Page Count: 13
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This article provides a review and analysis of fear appeals, examines their effect on consumer behavior, and discusses methodological considerations in fear research. Emphasis is given to identifying gaps in our knowledge and understanding of how fear appeals work.
Journal of Consumer Research © 1974 Oxford University Press