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Industrial Organization and Consumer Satisfaction/Dissatisfaction
Claes Fornell and William T. Robinson
Journal of Consumer Research
Vol. 9, No. 4 (Mar., 1983), pp. 403-412
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488790
Page Count: 10
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This study brings together the fields of industrial organization and consumer research in an attempt to account for variations in consumer dissatisfaction among product categories. A major portion of these variations is empirically accounted for by distributional and cost/size factors. The theoretical explanations behind the empirical associations are discussed in the context of the correspondence between economic theory and consumer data.
Journal of Consumer Research © 1983 Oxford University Press