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When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers
Sandon A. Steinberg and Richard F. Yalch
Journal of Consumer Research
Vol. 4, No. 4 (Mar., 1978), pp. 243-246
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488814
Page Count: 4
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Direct observation of free food sample distribution in a supermarket demonstrated that consuming the sample differently affected the purchases of obese and nonobese shoppers. The results are explained using recent research investigating the behavioral differences between overweight and normal weight humans.
Journal of Consumer Research © 1978 Oxford University Press