You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Perception of Marital Roles in Decision Processes
Harry L. Davis and Benny P. Rigaux
Journal of Consumer Research
Vol. 1, No. 1 (Jun., 1974), pp. 51-62
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488954
Page Count: 12
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Influence exerted by husbands and wives at different stages in the decision process was examined for 25 economic decisions in a convenience sample of Belgian households in which both spouses were questioned. The analysis considers changes in marital roles throughout decision-making and extent of role consensus within families. Implications are discussed in relation to communication strategies as well as for research on household economic behavior.
Journal of Consumer Research © 1974 Oxford University Press