You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games
Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva and Eric A. Greenleaf
Journal of Consumer Research
Vol. 11, No. 2 (Sep., 1984), pp. 728-739
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2488979
Page Count: 12
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Consumer researchers have recently begun to focus on the experiential aspects of consumption in general and on intrinsically motivated hedonic enjoyment in particular. Within this broad class of consumer behavior, play (as in sports, games, and other leisure activities) constitutes a particularly familiar and important type of consumption experience. This study investigates some phenomena involved in playful consumption. The results suggest that performance, perceived complexity, and personality-game congruity determine emotional responses and that performance itself depends both on previous performance and on various ability-related individual characteristics. Though still tentative, such findings indicate an important role for the competence motive in the enjoyment of games.
Journal of Consumer Research © 1984 Oxford University Press