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Comparing Derived Importance Weights Across Attributes

Dick R. Wittink, Lakshman Krishnamurthi and Julia B. Nutter
Journal of Consumer Research
Vol. 8, No. 4 (Mar., 1982), pp. 471-474
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489037
Page Count: 4
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Comparing Derived Importance Weights Across Attributes
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