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Consumer Choice and Use of Bank Credit Cards: A Model and Cross-Section Results
Kenneth J. White
Journal of Consumer Research
Vol. 2, No. 1 (Jun., 1975), pp. 10-18
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489042
Page Count: 9
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This study identifies and analyzes some of the factors influencing the consumer's decision to use bank credit cards versus checking accounts. A model is developed to incorporate the costs of using different transactions vehicles into the consumer's decision process. The model is tested empirically with a cross section sample of consumers.
Journal of Consumer Research © 1975 Oxford University Press