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Issues in Designing Consumer Information Environments
James R. Bettman
Journal of Consumer Research
Vol. 2, No. 3 (Dec., 1975), pp. 169-177
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489052
Page Count: 9
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Results of information processing research of particular importance for designing consumer information environments are reviewed and used in analyzing a proposal for provision of nutritional information by the Federal Trade Commission. An example of an alternative proposal is developed which is more congruent with human processing limitations.
Journal of Consumer Research © 1975 Oxford University Press