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Issues in Designing Consumer Information Environments

James R. Bettman
Journal of Consumer Research
Vol. 2, No. 3 (Dec., 1975), pp. 169-177
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489052
Page Count: 9
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Issues in Designing Consumer Information Environments
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Abstract

Results of information processing research of particular importance for designing consumer information environments are reviewed and used in analyzing a proposal for provision of nutritional information by the Federal Trade Commission. An example of an alternative proposal is developed which is more congruent with human processing limitations.

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