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Determining the Characteristics of the Socially Conscious Consumer

Frederick E. Webster, Jr.
Journal of Consumer Research
Vol. 2, No. 3 (Dec., 1975), pp. 188-196
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489054
Page Count: 9
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Determining the Characteristics of the Socially Conscious Consumer
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Abstract

This study finds that the socially conscious consumer can be distinguished by a variety of personality, attitude, and socioeconomic variables, although the relationships are rather weak. A measure of traditionally defined social responsibility was found to have no relationship to socially conscious consumer behavior.

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