You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Determining the Characteristics of the Socially Conscious Consumer
Frederick E. Webster, Jr.
Journal of Consumer Research
Vol. 2, No. 3 (Dec., 1975), pp. 188-196
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489054
Page Count: 9
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This study finds that the socially conscious consumer can be distinguished by a variety of personality, attitude, and socioeconomic variables, although the relationships are rather weak. A measure of traditionally defined social responsibility was found to have no relationship to socially conscious consumer behavior.
Journal of Consumer Research © 1975 Oxford University Press