Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

Determining the Characteristics of the Socially Conscious Consumer

Frederick E. Webster, Jr.
Journal of Consumer Research
Vol. 2, No. 3 (Dec., 1975), pp. 188-196
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489054
Page Count: 9
  • Read Online (Free)
  • Download ($14.00)
  • Subscribe ($19.50)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
Determining the Characteristics of the Socially Conscious Consumer
Preview not available

Abstract

This study finds that the socially conscious consumer can be distinguished by a variety of personality, attitude, and socioeconomic variables, although the relationships are rather weak. A measure of traditionally defined social responsibility was found to have no relationship to socially conscious consumer behavior.

Page Thumbnails

  • Thumbnail: Page 
188
    188
  • Thumbnail: Page 
189
    189
  • Thumbnail: Page 
190
    190
  • Thumbnail: Page 
191
    191
  • Thumbnail: Page 
192
    192
  • Thumbnail: Page 
193
    193
  • Thumbnail: Page 
194
    194
  • Thumbnail: Page 
195
    195
  • Thumbnail: Page 
196
    196