Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

The Socially Conscious Consumer-Another Look at the Data

Robert N. Mayer
Journal of Consumer Research
Vol. 3, No. 2 (Sep., 1976), pp. 113-115
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489118
Page Count: 3
  • Read Online (Free)
  • Download ($14.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Socially Conscious Consumer-Another Look at the Data
Preview not available

Abstract

Several researchers have attempted to construct models of the socially and ecologically conscious consumer and subject them to empirical test, but results have been largely disappointing. The author looks at the most recent of these attempts and uses its "negative" findings to construct a model which is more sensitive to the political dimensions of consumption activities.

Page Thumbnails

  • Thumbnail: Page 
113
    113
  • Thumbnail: Page 
114
    114
  • Thumbnail: Page 
115
    115