You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Socially Conscious Consumer-Another Look at the Data
Robert N. Mayer
Journal of Consumer Research
Vol. 3, No. 2 (Sep., 1976), pp. 113-115
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489118
Page Count: 3
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Several researchers have attempted to construct models of the socially and ecologically conscious consumer and subject them to empirical test, but results have been largely disappointing. The author looks at the most recent of these attempts and uses its "negative" findings to construct a model which is more sensitive to the political dimensions of consumption activities.
Journal of Consumer Research © 1976 Oxford University Press