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Joint Decisions in Home Purchasing: A Muddling-Through Process
C. Whan Park
Journal of Consumer Research
Vol. 9, No. 2 (Sep., 1982), pp. 151-162
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489124
Page Count: 12
You can always find the topics here!Topics: Dyadic relations, Spouses, Husbands, Saliency, Consumer research, Heuristics, Bedrooms, Wives, Insulation, Customers
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This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muddling-through, joint decision-making is conceptualized as being effectively based on three conflict-avoiding heuristics.
Journal of Consumer Research © 1982 Oxford University Press