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The Influence of Background Music on the Behavior of Restaurant Patrons
Ronald E. Milliman
Journal of Consumer Research
Vol. 13, No. 2 (Sep., 1986), pp. 286-289
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489234
Page Count: 4
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This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined.
Journal of Consumer Research © 1986 Oxford University Press