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The Effect of Goal-Setting and Daily Electronic Feedback on In-Home Energy Use
Jeannet H. van Houwelingen and W. Fred van Raaij
Journal of Consumer Research
Vol. 16, No. 1 (Jun., 1989), pp. 98-105
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489305
Page Count: 8
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Goal-setting in conjunction with feedback on the degree of goal attainment can assist consumers in monitoring and, thus, reducing or stabilizing their in-home energy use. A field experiment compared the effects of daily electronic feedback with monthly external feedback and with self-monitoring of energy use. With daily feedback, a 12.3 percent reduction in natural gas use was achieved, more than in the other conditions and more than the stated 10 percent conservation goal. One year after the experiment, energy use remained reduced relative to the baseline in all groups; however, differences between the experimental conditions were no longer significant.
Journal of Consumer Research © 1989 Oxford University Press