Access

You are not currently logged in.

Access JSTOR through your library or other institution:

login

Log in through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

The Effect of Goal-Setting and Daily Electronic Feedback on In-Home Energy Use

Jeannet H. van Houwelingen and W. Fred van Raaij
Journal of Consumer Research
Vol. 16, No. 1 (Jun., 1989), pp. 98-105
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489305
Page Count: 8
  • Read Online (Free)
  • Download ($14.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Effect of Goal-Setting and Daily Electronic Feedback on In-Home Energy Use
Preview not available

Abstract

Goal-setting in conjunction with feedback on the degree of goal attainment can assist consumers in monitoring and, thus, reducing or stabilizing their in-home energy use. A field experiment compared the effects of daily electronic feedback with monthly external feedback and with self-monitoring of energy use. With daily feedback, a 12.3 percent reduction in natural gas use was achieved, more than in the other conditions and more than the stated 10 percent conservation goal. One year after the experiment, energy use remained reduced relative to the baseline in all groups; however, differences between the experimental conditions were no longer significant.

Page Thumbnails

  • Thumbnail: Page 
98
    98
  • Thumbnail: Page 
99
    99
  • Thumbnail: Page 
100
    100
  • Thumbnail: Page 
101
    101
  • Thumbnail: Page 
102
    102
  • Thumbnail: Page 
103
    103
  • Thumbnail: Page 
104
    104
  • Thumbnail: Page 
105
    105