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Some Exploratory Findings on the Development of Musical Tastes
Morris B. Holbrook and Robert M. Schindler
Journal of Consumer Research
Vol. 16, No. 1 (Jun., 1989), pp. 119-124
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489308
Page Count: 6
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Preferences toward popular music appear to reflect tastes acquired during late adolescence or early adulthood. In an empirical investigation of this parsimonious inductive proposition, both the aggregate results (R = 0.84) and the disaggregated findings (R = 0.46) suggest that the development of tastes for popular music follows an inverted U-shaped pattern that reaches a peak in about the 24th year. Possible explanations include intrinsic components (e.g., a developmental period of maximum sensitivity analogous to the critical periods documented in ethological studies of imprinting) and extrinsic components (e.g., social pressures from one's peer group that reach peak intensity during a particular phase in one's life cycle).
Journal of Consumer Research © 1989 Oxford University Press