If you need an accessible version of this item please contact JSTOR User Support

Some Exploratory Findings on the Development of Musical Tastes

Morris B. Holbrook and Robert M. Schindler
Journal of Consumer Research
Vol. 16, No. 1 (Jun., 1989), pp. 119-124
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489308
Page Count: 6
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
Some Exploratory Findings on the Development of Musical Tastes
Preview not available

Abstract

Preferences toward popular music appear to reflect tastes acquired during late adolescence or early adulthood. In an empirical investigation of this parsimonious inductive proposition, both the aggregate results (R = 0.84) and the disaggregated findings (R = 0.46) suggest that the development of tastes for popular music follows an inverted U-shaped pattern that reaches a peak in about the 24th year. Possible explanations include intrinsic components (e.g., a developmental period of maximum sensitivity analogous to the critical periods documented in ethological studies of imprinting) and extrinsic components (e.g., social pressures from one's peer group that reach peak intensity during a particular phase in one's life cycle).

Page Thumbnails

  • Thumbnail: Page 
119
    119
  • Thumbnail: Page 
120
    120
  • Thumbnail: Page 
121
    121
  • Thumbnail: Page 
122
    122
  • Thumbnail: Page 
123
    123
  • Thumbnail: Page 
124
    124