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Food Shopping and Preparation: Psychographic Differences of Working Wives and Housewives
Ralph W. Jackson, Stephen W. McDaniel and C. P. Rao
Journal of Consumer Research
Vol. 12, No. 1 (Jun., 1985), pp. 110-113
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489387
Page Count: 4
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A research study is described which compared the responses of 246 working wives and 181 housewives to several food shopping- and preparation-related psychographic statements. Results show that working wives tended to have a greater dislike for food shopping and cooking that seemed to stem primarily from time considerations. Working wives also exhibited a tendency to be less concerned with the impact of their food shopping and preparation activities on other family members.
Journal of Consumer Research © 1985 Oxford University Press