You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation
William J. Qualls
Journal of Consumer Research
Vol. 14, No. 2 (Sep., 1987), pp. 264-279
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489416
Page Count: 16
You can always find the topics here!Topics: Gender roles, Husbands, Wives, Consumer research, Households, Conflict resolution, Family members, Housing, Modeling, Marketing
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This study examines the impact of sex role orientation on the outcome of a family home purchase decision. A relatively strong relationship is found between sex role orientation (SRO) and the degree of household influence, preference agreement, mode of conflict resolution, and decision outcome. Finally, it is found that household decision behavior is better explained in the context of a theoretical network of systemic household relationships rather than through a series of bivariate family relationships.
Journal of Consumer Research © 1987 Oxford University Press